Insurance Leads On Demand (LeadStream Lead Portal)
Watch the videos below. Scroll below the video, to see pricing.
Are you an independent agent? Watch this video below.
Are you a team lead? Watch this video below.
In as little as 30 days, you’ll DOUBLE your sales and revenue without the aggravation of dealing with lead vendors and lead generation.
What's the process like?
The LeadStream Lead Portal program is a self-serve platform designed for independent insurance agents and agencies to fill their pipeline with exclusive, high-purchase intent leads, in real-time.
After you make an account, select the type of campaign you want to launch, select the product, input your criteria, and hit go!
Please call in to check Aged Lead counts as our inventory may be low and we may need to acquire more.
Lead Type | Real-time digital leads Pricing | Aged Lead Pricing | Warm Transfer Pricing | Inbound Pricing |
|---|---|---|---|---|
Final Expense | $20 per lead | $3 - 2.50 per lead | $65 per lead | $70 per lead |
Medicare | $25 per lead | $3 - $2.50 per lead | $70 per lead | $70 per lead |
ACA | $15 per lead | $3 - $2.50 per lead | $70 per lead | $65 per lead |
The average policy stays on the books for 9 months+ for Final Expense. This example is based off 100 leads.
Ratios | Real-time digital leads Pricing | Aged Lead Pricing | Warm Transfer Pricing | Inbound Pricing |
|---|---|---|---|---|
Avg. Closing % | 7% | 3% | 20% | 25% |
Avg. Commission Per Sale | $650 per sale | $650 per sale | $650 per sale | $650 per sale |
Avg. Revenue | $4,550 in revenue | $1,950 in revenue | $13,000 in revenue | $16,250 in revenue |
Total Lead Cost | $2,000 for 100 leads | $300 for 100 leads | $6,500 for 100 leads. | $7,000 for 100 leads. |
Total Profit | $2,550 for 7 sales | $1,650 for 3 sales | $6,500 for 20 sales | $9,250 for 25 sales |
Return on Investment | 2x | 5x | 2x | 2x |
Disclaimer: There is no guarantee that you will get these specific results. Examples in these materials are not to be interpreted as a promise or guarantee. Your level of success in attaining results depends on several factors, such as background, motivation, commitment, and actions. Since these factors differ according to individuals, we cannot guarantee your success, nor are we responsible for any of your actions. Results may vary.
The average policy stays on the books for 4+ years for Medicare. This example is based off 100 leads.
Ratios | Real-time digital leads Pricing | Aged Lead Pricing | Warm Transfer Pricing | Inbound Pricing |
|---|---|---|---|---|
Avg. Closing % | 8% | 5% | 20% | 25% |
Avg. Commission Per Sale | $350 per sale | $350 per sale | $350 per sale | $350 per sale |
Avg. Revenue | $8,400 in revenue over 3 years | $5,250 in revenue over 3 years | $21,000 in revenue over 3 years | $26,250 in revenue over 3 years |
Total Lead Cost | $2,500 for 100 leads | $300 for 100 leads | $7,000 for 100 leads. | $7,000 for 100 leads. |
Total Profit | $5,900 for 8 sales | $4,950 for 5 sales | $14,000 for 20 sales | $19,250 for 25 sales |
Return on Investment | 2x | 16x | 2x | 2x |
Disclaimer: There is no guarantee that you will get these specific results. Examples in these materials are not to be interpreted as a promise or guarantee. Your level of success in attaining results depends on several factors, such as background, motivation, commitment, and actions. Since these factors differ according to individuals, we cannot guarantee your success, nor are we responsible for any of your actions. Results may vary.
The average policy stays on the books for 1+ years for ACA. This example is based off 100 leads.
Ratios | Real-time digital leads Pricing | Aged Lead Pricing | Warm Transfer Pricing | Inbound Pricing |
|---|---|---|---|---|
Avg. Closing % | 8% | 5% | 25% | 35% |
Avg. Commission Per Sale | $300 per member per year | $300 per member per year | $300 per member per year | $300 per member per year |
Avg. Revenue | $4,800 in revenue over 1 year | $3,000 in revenue over 1 year | $15,000 in revenue over 1 year | $21,000 in revenue over 1 year |
Total Lead Cost | $1,500 for 100 leads | $300 for 100 leads | $7,000 for 100 leads. | $6,500 for 100 leads. |
Total Profit | $3,300 for 8 sales, 2 members per household | $2,400 for 5 sales, 2 members per household | $8,000 for 20 sales, 2 members per household | $14,500 for 25 sales, 2 members per household |
Return on Investment | 2x | 8x | 1.1x | 2x |
Disclaimer: There is no guarantee that you will get these specific results. Examples in these materials are not to be interpreted as a promise or guarantee. Your level of success in attaining results depends on several factors, such as background, motivation, commitment, and actions. Since these factors differ according to individuals, we cannot guarantee your success, nor are we responsible for any of your actions. Results may vary.
What features are included with LeadStream Lead Portal Program?
Feature 01
Guaranteed TCPA & CMS-Compliance
All leads provided in the system are reviewed for a full compliance with TCPA and CMS.
Feature 02
Built-in Call Recording & Storage
All inbound calls are recorded for quality assurance, CMS compliance, and stored for 10 years.
Feature 03
Permission to Contact Collected
Leads have filled out a contact form for more information after viewing detailed information about the product you selected. That form is recorded and kept for compliance.
Feature 04
Leads Are Filtered 5x
Every lead is pre-filtered for 100% TCPA compliance, product fit, a valid phone number, proof of form fill, AI fraud detection, duplicate detection, and the campaign details you entered.
Feature 05
Lead Portal and Quoting Management Tools
Inside LeadStream Lead Portal you can manage your leads & call campaigns, mark lead disposition, manage your availability, explore the aged lead marketplace, and access free quoting tools. Leads are delivered to the Lead portal, your email, and via text message to your phone.
Feature 06
Automated Lead Follow-Up System
If the lead makes it through our strict lead filtering system & qualification processes and we're able to collect your payment successfully, we an email to the lead letting them know your name and that you'll be reaching out soon, increasing sales potential.
Feature 07
Campaign Controls At The Click Of A Button
Campaigns are easy to manage with the click of a button. You can pause and resume campaigns to match your availability this way, you never get leads when you aren't ready to act on them increasing the likelihood of a sale.
Feature 08
Daily Lead Flow Controls
You are in control of how many leads you get in a single day. You can set yourself to get anywhere from 5 to 100 leads a day. Take control of your business by working the exact amount of leads you want in a day.
Feature 09
Real-time, Live Transfers, and Aged Lead Options
You are in control of the lead type you want. We offer many different types of lead options such as real-time data leads, live transfer leads that a pre-qualified before they get to you, and affordable aged leads for those on a shoestring budget.
Feature 11
Team Management
Manage your downlines, sub-teams, fund allocation & see the performance of your team at a glance. Assign funds to specific downlines for spending & track key metrics such as number of leads & calls, sales, and cost per acquisition per team member.
Feature 10
Custom Radius (Zip/City) or Statewide Leads At Your Control
You control where your leads come from and how you get them. You have the option to select a radius around a specific zip code or city. You can even exclude certain zip codes that you don't want leads from. Many agents expand their footprint by launching campaigns in multiple states to maximize their sales.
How lead campaigns work
After you have set up your campaign so it fits your schedule, criteria, budget, and funded your account; you can launch your campaign.
We begin showing various ads specific to the product you are selling to consumers that may be interested.
Millions of consumers see the ad, typically 1 - 3% of them are interested and decide to click the ad to get more information.
After clicking the ad, a consumer is taken to a new landing page and given general information and benefits about your product.
If the consumer is still interested, the consumer fills out a form to collect their information. Typically, only about 5 - 20% of consumers take action and fill out the form.
Consumers typically want to meet for the following reasons, a quote, learning more, or to speak with a professional to get answers to their questions.
Once the consumer has submitted the form the next part of the process kicks off.
LeadStream takes a lot of steps to determine if a lead is going to be worth your time unlike other lead vendors.
Duplicate Check - We make sure that this lead hasn't been recently sold in our platform BEFORE issuing it to you. Consumers that shop online typically fill out more than one form.
TCPA Compliance - We've partnered with ActiveProspect & Jornaya to assist in checking that each lead delivered to an agent has given written consent to be contacted and retains a video recording of them submitting their information on the form.
Ad Fraud Check - We've partnered with a leader in ad fraud detection, Anura. Anura is able to detect if a lead is fraudulent by checking the IP address, user-agent, and other data points. Anura allows us to filter out leads that may have come from a bot or someone entering false information.
Phone Number Validation - We use an industry leading phone number validation company that ensures the phone number for the lead is valid and in-service. This filter is 95% accurate. Please alert us to any disconnected numbers that slip through.
Product Specific Filters - Leads are filtered using several data points depending on industry and product. These filters include age, ownership info, property value, and others. Based on the lead quality data that our users provide, we make decisions to determine if a lead is considered high quality. If it doesn't meet our standards, the lead is thrown out.
At this point, the lead has been qualified and is ready to be delivered to YOU.
We charge the payment method you selected for the campaign when you created it.
Once the finalized payment has gone through we are able to push the lead through.
The lead is qualified and we want to help you close the sale.
We send an automated text message & email to the lead letting them know your name and that you'll be reaching out soon.
We'll send YOU a text message and an email notification letting you know that you have a new lead!
The lead will appear inside of the LeadStream Lead Portal in your My Leads section.
You can record notes and adjust the status as you build a relationship with the lead and work them through your sales process.
How call campaigns work
Setup your call campaign so it fits your schedule, criteria, budget, and fund your account to launch your campaign.
We begin showing various ads specific to the product you are selling to consumers that may be interested.
Millions of consumers see the ad, typically 1 - 3% of them are interested and decide to click the ad to get more information.
After clicking the ad, a consumer is taken to a new landing page and given general information and benefits about your product.
If the consumer is still interested, the consumer fills out a form to collect their information. Typically, only about 5 - 20% of consumers take action and fill out the form.
Consumers typically want to meet for the following reasons, a quote, learning more, or to speak with a professional to get answers to their questions.
Once the consumer has submitted the form the next part of the process kicks off.
Live Transfer Calls - Our system gets the lead on the phone with a call center agent to qualify them before initiating the transfer to you. This way you can focus on selling instead of dialing for dollars.
Once the call center rep has connected, they validate all of the information for accuracy including, name, date of birth, email, and address.
Prior to sending the transfer over, the call center rep invites the lead to speak with a sales agent and obtains clear verbal permission to perform the transfer.
Our software sends the call out to the agents whose geography, availability schedule aligns with lead details, and clicks to answer the call.
The first to click gets the live transfer. The algorithm knows which insurance agents have a higher answer rate, so make sure you answer!
Inbound Calls - Our system will check the lead for validated information and then send the call to your the number you input during campaign creation. (Note: do not use a number that requires you to press 1 to continue).
We want to connect you with the call as fast as possible to increase the chances of a sale.
At this point, the lead has been qualified and is ready to be delivered to YOU.
The cost is deducted from your balance when you accept the call and get connected with the consumer.
We deduct the cost from your account balance.
The first agent to accept the call gets the lead.
Quality calls makes this a highly competitive product amongst agents.
Simply answer, be the first to "press 1 to accept" or click on the "incoming call banner" at the bottom of the screen and it's all yours!
Live Transfer Calls - The call center rep will provide an intro and you take over the call.
Inbound Calls - The call will be routed to the number you provided and you take the call.
During the call you can make notes about the call.
After the call ends, you will be prompted to record a disposition. Be sure to record this accurately as it helps you stay organized and helps the LeadStream system to optimize the lead quality for future calls you receive.
You can find the call recording in the CRM, update the status, and record notes as you work this lead through your sales process.
Are you ready to DOUBLE your revenue and sales in 30 days?
Stop worrying about lead generation and let us handle it for you.
Tips For Working Lead Campaigns
Drive your revenue with lead campaign tips
Lead Interaction Time
Leads are a consumer looking for the product that you offer.
When you shop for a new watch, it's unlikely that you pick one and go straight to the purchase counter. You try a couple, see if they fit, look good, etc.
Online shopping for any product is the same.
It's likely they are looking in multiple places, to combat this, you need to be the first person to contact them.
If you are the first person, it's more likely they will trust you as a professional to provide them with the help they need.
Try to reach out within 5 minutes of receiving a lead.
Following Up Is Key
Leads won't always answer their phone and email.
In fact, most people don't answer their phone at all when it's from a number they don't recognize.
Research shows that it can take up to 12 touchpoints before reaching an inbound lead.
Be sure to call, email, text, and leave a message for leads multiple times until they answer.
Try to build up a relationship even if they aren't responding because at the end of the day, they don't know who you are and they do not have to respond to you.
If you deliver value to your lead and set yourself up as a resource for them, you will find sales.
Here are 5 tips for working call campaigns (live transfers & inbound calls)
You must answer the phone in a professional manner that gives the customer a sense of trust and reliability.
The lead just spent several minutes either researching products or connecting with a call center representative and providing their personal information.
You can answer the phone by saying, "Hello, this is [your name] from [business name], a licensed agent in [state], who am I speaking with today?" or something close to this.
Your Answer Rate Should Be High
It's critical to answer calls when your phone rings. If you're not available to take a call, be sure to pause your campaign.
When you miss calls, it negatively effects your ability to create consistent lead volume, the lead trying to connect with you, and other agents will get the call instead of YOU.
The higher your answer rate, the more volume you receive from LeadStream Lead Portal.
If you miss 2 calls in a row, your campaign will be automatically paused by the system.
Establish A High-Level of Trust & Credibility
With live transfers and inbound calls, you need to build trust with the consumer fast.
When you get connected, be sure to establish rapport, trust, and credibility.
Let the consumer know exactly what you do and the process over the next few minutes.
You should be able to build trust with the consumer in the first minute or two.
Follow Up Consistently
Don't get down if you provided a lead with a quote and it doesn't proceed to a sale, don't give up!
People get busy and forget, be sure to consistently reach out to them over the following weeks.
They spent time with you on the phone, so it's clear that they had some level of interest.
In fact, you may have to retrace and remind them of the problem they were trying to solve.
Many agents find that they close sales after following up 4 or more times, often weeks later.
So again, don't give in, and keep trying until you get a NO.
Don't Be Desperate For A Sale and Rush It
Unfortunately, agents will answer a live transfer or inbound call and immediately say "So, you're looking to buy insurance today, right?".
This will immediately shut down your customer 99% of the time and they will hang up or say they aren't interested.
You have to understand the consumer's perspective and talk about their problems and concerns first.
You will need to sign up & pay the $50/mo subscription fee to make an account.
Once you've made an account, you will want to fund your account to launch a campaign!
LeadStream Lead Portal is a unique lead program designed for independent insurance agents and agencies to fill their pipeline with exclusive, high-purchase intent leads, in real-time.
In as little as 30 days, you’ll 2-3x your sales and revenue without the aggravation of dealing with lead vendors and lead generation.
Our lead program also comes with FREE quoting tools to use with an active account!
LeadStream Lead Portal costs $50 per month for access.
LeadStream Quoting & Enrollment Tool is free and included with an active LeadStream Lead Portal account for non-contracted agents.
After you have paid the subscription fee & made an account, on the dashboard, click on your name on the top left-hand corner, a drop-down menu will open.
Afterward, click on "Quoting Tools." You will need a separate log in & account for the Quoting Tools.
We aggregate several publishers, vendors, etc. all in one-place so that we get the best pricing possible.
In addition, we add a unique lead filtering system that goes a step further than most lead vendors to ensure you aren't wasting your time, effort, and money.
We also provide free quoting tools for active accounts to assist you in selling and saving money on software!
Creating a campaign is super simple! To begin, click the "New" button on the campaign page.
You will be guided through a few steps on screen to launch your campaign. If you still need assistance, call in!
You can pause or resume your campaign at any time. For a Real-Time Exclusive Lead campaign, you will need to have received your minimum 20 leads before you can pause.
For pausing, just click the toggle on the campaign you wish to pause. If it's green, your campaign is turned on!
Click the toggle and it will turn gray and your campaign will be turned off.
Once your campaign is paused you will not receive any leads until you resume it again
To launch a new Campaign, you must have a balance that can purchase a minimum of 20 leads real-time leads in whatever product you are purchasing or 10 warm/live transfer leads.
Once your campaign is launched and your balance falls below the amount needed to purchase another lead, your campaign will automatically pause and you will be notified via email.
If you don't want to worry about your campaigns being paused, you can enable Auto Recharge when you create a campaign or at any time from the Billing page.
You can also make a one-time deposit to your LeadStream Lead Portal account from the Billing page and view your billing history. To find the Billing page, click on your name in the top left corner and you'll see Billing in the dropdown that appears.
Auto Recharge is an optional convenience feature which allows you to automatically add funds to your account when your balance falls below an amount that you specify.
You can toggle this feature in the billing settings.
Click on your name in the top left-hand corner, and click on billing.
You can access all of your leads from the My Leads page.
Your newest leads will appear at the top of the list.
Yes, all of our leads that come to you via a campaign are real-time, exclusive leads for 21 days.
After 21 days, if no sale has been recorded or the lead is no longer being worked, the lead will be available for purchase on the Aged Lead Marketplace.
All of our real-time & aged leads are generated on the internet - via Facebook, Google Ads, and landing pages owned by our partners, which is a marketing website and Facebook page that is used to generate leads and educate prospects.
We also work with vetted 3rd-party partners to ensure that we are able to meet lead flow demands and to extend our exposure to popular sites like insurance.com.
When a prospect in your area responds to an ad, they become a lead and are delivered to your campaign immediately.
After an exclusivity period of 21 days, if the lead was outside of the agent's criteria, no sale was recorded, or no longer being worked, the lead is dropped into the Aged Lead Marketplace for purchase.
Just because they already have insurance doesn't mean you can't sell them more, review their insurance, or cross-sell.
If you feel the lead isn't up to par in other ways. Alert a representative.
Many agents will stop by the house. If you can't reach the person by telephone.
Attempt to contact them in other ways such as email or texting.
Not being able to reach a lead does not qualify for a replacement.
Yes, please see Final Expense and Life ads below:
Yes, please see Medicare ad examples below:
Yes, please see the ACA ad example below:
The cost varies depending on the product and campaign type. You can see all costs inside of the LeadStream Lead Portal before purchase.
Here is a breakdown:
Realtime data leads range from $15 - $25 per lead.
Aged leads range from $3 - $2.50 per lead depending aged time.
Warm Transfer leads at this time are $65 - 75 a lead.
Inbound leads range for $65 - $75 a lead.
A Live Transfer is a call that is dialed directly to your phone.
When you answer, a call representative will introduce you to an interested consumer who has agreed to speak with an agent.
An inbound call lead is an interested consumer that responds to an advertisement. They call you directly.
The call & lead comes straight to you.
You will simply log into the LeadStream Lead Portal when you are ready to receive calls and set your campaign to active.
If you go idle for 5 minutes, you will receive a 60 second warning that will pause your account until you get back on.
You can manually turn your call campaigns on and off at anytime.
Nope! You can turn individual campaigns to "active" when you are ready to receive calls.
As long as your campaign stays active, you'll be ready to receive those calls.
Remember, you can only be active to receive calls from one campaign at a time!
For calls, you are charged the moment the call is connected. If the call disconnects within the first few seconds or is dead air the system will automatically credit you back.
If you don't answer a call, we will pass it to a different agent in your area.
A live/warm transfer or inbound call campaign will target an entire state (or multiple states).
Due to limited call volume, we are not able to narrow down to geographical targeting to areas smaller than an entire state.
The leads are called Monday - Friday from 9 AM - 5 PM EST.
If you miss two consecutive calls your campaign will automatically pause.
This is to ensure that active users are being prioritized.
Simply resume your campaign when you're ready to take calls again.
We do not. All sales are final.
We will issue credit for leads that do not meet our standards.
Every lead has been reviewed to meet our standards.
If you feel the lead is not adequate, you may contact us.
We will review the lead and make a final decision on whether the lead meets our standards or not.
Most leads do meet the standards.
If it doesn't you will be issued credit.
If you get a duplicate lead within any 60 day time frame, we will issue lead credit.
Duplicate leads should be caught by our system, so you shouldn't need to worry about this.
This could be a temporary issue, continue to call back, text, email, or even stop by the house.
If it is still disconnected after several attempts to connect over time, please alert us immediately.
Yes, here it is!
Yes, the vendor will use something like this before the call is transferred to you:
Hi there Mr./Mrs. ______, my name is_______, calling on a recorded line and I'm calling regarding your online inquiry about Medicare Benefits, how are you today?
IF THE CUSTOMER SEEMS CONFUSED, UNSURE, OR DIRECTLY ASKS “WHY ARE YOU CALLING ME”, “HOW DO KNOW WHO I AM”, OR “HOW DID YOU GET MY INFORMATION”:
Completely understandable question, let me explain. You had made a request online to receive a call regarding Medicare plan options. We’re calling to get you in touch with a licensed agent representative who can talk to you about specific Medicare plans that are available in your area.
IF OK:
Great! Just to confirm you still have Medicare Part A and Part B right? (IF UNSURE ASK IF THEY HAVE THE RWB CARD):
IF NO: According to regulations, without Medicare Part’s A&B enrollment, you won’t benefit from a conversation with a licensed agent at this time. Please refer to Medicare.gov to see how you can get started or call them at 1-800-Medicare. (DISCONNECT CALL)
IF YES: Do you also receive benefits from Medicaid? (CAN BE YES OR NO)
Great! Medicare Carriers recently released new plans for {current year} that may give you extra dental, vision, hearing as well as many other amazing benefits you may not currently have! You do not get these benefits automatically, may I please connect you with a licensed insurance agent who specializes in Medicare plans, with no obligation to enroll to make sure you get all the additional benefits you may be eligible for in {current year}?
TALK ABOUT THE BENEFITS WITH EXCITEMENT AND ENERGY!
IF BENEFICIARY ASKS SPECIFIC QUESTIONS ABOUT BENEFITS OR MEDICARE PLAN RELATED QUESTIONS:
I’m not a licensed insurance agent who can speak about benefits, the purpose of my role is to make sure you qualify to speak to a licensed rep who can answer all your relevant questions. Is it ok if I get you over to a licensed insurance agent who specializes in Medicare enrollments?
IF YES: Thank you, please hold for me while I get you connected to a licensed agent who specializes in Medicare enrollments.
I’m connecting you to your agent now!
Yes, the vendor will use something like this before the call is transferred to you:
“Hi, this is [Agent Name] from [Website Name] on a recorded line. And, we received your request for a Health Insurance Quote.”
“What I would like to do for you now is transfer you to a licensed agent who can provide you with all of the information you are looking for. OK?”
“Great, I will stay on the line with you the whole time. First, I will give the licensed agent your information and then invite you into the call. OK?”
“Hi, this is [Agent Name] and I have [Prospect’s First Name] on the line looking for an insurance quote. Are you ready for them?”
“Thank you for your time today.”
Yes, the vendor will use something like this before the call is transferred to you:
“Hi, this is [Call Rep Name] from [Website Name] on a recorded line. And, we received your request for a life insurance quote.”
“What I would like to do for you now is transfer you to a licensed agent who can provide you with all of the information you are looking for. Ok?”
“Great, I will stay on the line with you the whole time. First, I will give the licensed agent your information and then invite you into the call. OK?”
“Hi, this is [Call Rep Name] and I have [Prospect’s First Name] on the line looking for life insurance quotes. Are you ready for them?”
“Thank you for your time today.”