Did you know that most users stay on a website for as little as 15 seconds before leaving?
If you’re an insurance agent, you know your website is one of the primary ways to attract new clients.
This means you have 15 seconds to capture someone’s attention. If you can get clients to stay on your page for longer, you have a higher chance of making a sale.
So how do you build a strong website that achieves this goal?
Keep reading to learn the top 10 tips for creating an effective insurance website design.
Make Your Website User Friendly
When trying to convince users to stay on your website for longer than a few seconds, one of the main things you should focus on is making it user friendly. If someone comes to your website looking for specific information and they find it difficult to use, they will quickly give up.
Planning out your website with a layout that is visually appealing can go a long way in attracting clients and using your site to sell insurance.
Pro Tip: People should be able to find what they’re looking for quickly and with visual queues, like headlines.
In general, effective headers, lists, and photos or other graphics create an appealing design. There are a few ways you can build a website like this. One way is you might hire someone to design and build each aspect of your website and make it a full custom design.
You could also build your own website and dedicate time to tweaking it and customizing the look and the content.
If you are building your own site, WordPress is a common system to use since they power over 30% of the web.
Choose a Theme That's Easy to Navigate
Assuming you’re choosing to go with WordPress, there are actually a lot of themes they have that are designed for insurance.
Even if you choose to use a different host, it would still be valuable for you to check out the themes we’ll describe below. This will help you gain ideas for what a visually appealing and easy to use website design looks like.
- The first WordPress theme is called Insurance Agency, and it can help you to build a professional website that’s designed for insurance. There are a few website demos you can take with this theme. The demos are for both one-page and multi-page websites.
- The next theme, called Insurance, was clearly designed to help insurance agents create an appealing website that looks custom-built. This theme has a lot of visual elements, including a background image slider on the homepage. This can help attract audiences instantly.
- InsuRel is a great option for insurance companies who are looking for a versatile insurance website. Also, the theme called Peace works well for companies who want several different pre-build modes and settings.
This is certainly not an exhaustive list, and WordPress isn’t the only web hosting site with insurance themes like these. It’s important to know what’s available to you so you can compare and contrast usability.
Once you’ve chosen a theme, you then need to install and edit it, along with customizing and keeping up with the maintenance of it.
Focus on Customization and Color
When customizing your website, the color should be a focus since this can help attract and keep people on your site. The first consideration should be your overall color scheme for your site.
Personality and emotion may contribute to which colors people tend to find more visually appealing. But since this isn’t the same for all people, it’s best to focus on a color scheme that makes sense for your business and branding.
Pro Tip: You can then utilize color to make elements pop more on the page. For example, you can make your call-to-action button a bright red or green.
Other customizations to consider are layout and navigation. You don’t want people to have to scroll or click through multiple pages to find important info. Make sure your pages are labeled and easy to navigate through.
Utilize White Space and Headlines
If you are someone who gets easily distracted, then you know a cluttered web page is overwhelming. While it’s good to have graphics and color to attract people, you don’t want to go overboard.
Too many graphics and different text elements can cause confusion and result in you losing clients.
So which elements are best to focus on?
The biggest headline on your page should be the best solution you are offering to potential clients. Think about their concerns. If you think your audience is primarily concerned with insurance rates, make your biggest headline the low and competitive rates you offer.
Utilize white space to emphasize your headlines and think about what you want people to immediately turn their gaze toward.
Create a Natural Flow for Pages
Next, you want to think about designing the different pages you’ll need, like your homepage, contact page, quoting page, and more. Think about what the basic pages are that will give prospective and current clients the information they need.
You want the different pages you have on your website to appear at the top of your homepage in the order of their importance. So if clients tend to come to your site for a quote, that should be one of the first pages listed.
Try to get into the psychology of clients and think about what information they want to look at first, and order your pages accordingly. Also, keep your call to action at the top of your homepage since this might lead to another important page.
Organize the Layout Based on What Clients Want
Other than organizing the pages, think about organizing the content within each page. Important documents and information should be easy to find.
For current clients, they will likely need documents from your website and forms. Things like insurance cards and proof of insurance should be easy to access. This can help retain current clients who want a simple and easy solution for their insurance needs.
Pro Tip: Be sure to make your contact information readily available.
This should include your phone number, email address, and current physical address. You could also include a map that helps people with driving directions.
You might choose to put this in either the header or footer of your homepage, but either way, it should be apparent to clients.
Include an Online Quote Option
Another eye-catching aspect of an insurance website is an online quote facility. Potential customers will expect to be able to get an easy quote online and might move on to a different agency if you don’t have this available.
You should have a tool that allows clients to enter their information easily to receive a quote. This will also help you to stay competitive. (Infact, we give contracted agents one to use for Medicare leads).
Your Employees Should Be Easy to Find
Having an About Us page should be included in the navigation menu, especially if you have a team of people working together.
This is a great place to put your agency’s story, but also each employee’s story, along with a picture.
This type of content is easy to achieve and adds a personal element to your site and brand. Each biography and headshot should look professional.
Highlight any accomplishments and other facts about your team, including their alma mater. You can also include links to their social platforms, like LinkedIn.
Make Sure Your Website Loads Fast and Is Mobile Friendly
Did you know that 88% of users won’t go back to a website if they had a bad experience?
If your website is slow to load, customers are more likely to leave and not return.
Longer loading times can negatively impact where you’re ranked on a search engine. To navigate through your website yourself and see how long it takes for each page to load. You can work with your web host on the speed.
Pro Tip: Also, make sure your website is optimized for smartphones and tablets. When designing your website, ensure you’re investing in something that will work on every device.
Keep It Simple
Simple designs can actually attract more customers and help your page load faster. You don’t need to add every graphic and element, just the most important ones.
Designing your website also doesn’t need to be complicated or overly sophisticated. Whether you have someone helping you to design it or you’re using something like WordPress to choose and customize a theme, keep it simple.
It’s most important to ensure your site is easy to navigate and includes all the most important information for your clients.
Creating an Effective Insurance Website Design Can Boost Your Business
By following the guide above you’ll be able to create an effective insurance website design that will help you to attract and retain clients. Plan everything out before making big decisions so that you know your website will be easy to navigate and will be optimized for every device.
Contact us today to learn more about how TR King Insurance Marketing can help your business with everything you need for a great marketing plan!