Did you know there are over 28 million people enrolled in Medicare Advantage plans?
If you're an insurance agent looking to grow your business, it's important to know where to look especially when it comes to such a large market. Luckily, you don't have to look far to learn.
Read on to learn seven of the best tips for generating medicare insurance leads today.
Build and Maintain Your Website
In today's digitally-driven age, having a good website is essential for any kind of success. That doesn't mean it has to be complicated, though.
Anything that highlights who you are and what your business does in a way that draws clients forward is perfect.
Your website serves as the place where others can get to know you and your business. It's important to offer them any useful information you can in exchange for their name and contact information.
There are plenty of services that can help you begin marketing and selling medicare, which can include helping with your website.
Any contact information you gain as a result is considered a lead.
You can use these to start conversations that make conversion a lot more likely.
Invest in SEO
Once you have a solid website, you can start learning the basics of search engine optimization, or SEO.
This is a critical component of many digital marketing strategies, and it can help generate a lot of traffic when used properly.
With that extra traffic, you can start gaining lead generation from those expected to be part of your target audience.
When done correctly, the content on your website is optimized so it's more likely to be displayed on search engine pages.
The higher your website ranks, the more traffic you can expect your website to gain.
Focus on Your Social Media Presence
Social media is one of the biggest ways to get in touch with prospective customers.
Now that the number of seniors on social media is growing, it's important to engage with your audience.
The best way to do this is with educational and entertaining content that's relevant to not only your audience but also your relationship with them.
Pro Tip: It's also essential that you remain consistent with your upload schedule.
If you can create useful content on a regular basis, you're going to gain brand trust and recognition without even realizing it.
You're showing your audience that you understand the importance of consistency, and they're going to remember you.
Take Advantage of Video Marketing
You might not consider it immediately, but video marketing is an effective tool when it comes to lead generation.
All that recording a video requires nowadays is a smartphone. You can film, edit, and upload all from one device, and you can keep things simple the entire time.
Complicated content can be difficult for many to understand as it is, so creating things that everyone can understand and find useful is important.
Usually, this looks like short updates filled with relevant information or a consistently themed series that helps to educate your audience.
A lot of the time, you can take your blog content and translate it into a video.
Batching your content in this way is both cost-effective and time-saving.
Word-of-mouth marketing is still one of the most effective forms of advertisement. When it comes to references, the conversion rates are a lot higher, as your prospect already knows your services are both trustworthy and reliable.
Pro Tip: Remember, references from friends and family are automatically more trusted than online reviews or other internet resources.
It's important to remain compliant with state and local regulations, though. If you want to offer any rewards or incentives, be sure to check things out before getting started.
Ask Other Professionals
Now, you don't want to turn to your competitors for these kinds of partnerships, of course, but adjacent markets are a great place to start.
Create a solid relationship with relevant businesses and you can consider making an agreement to exchange leads.
Remember, you both have the same potential leads, so why not take advantage of that?
Again, education is a great way to strengthen your stance as an industry leader. Hosting events and webinars that help people learn something new is going to help them trust you and your business.
You can even start a podcast if it makes sense.
Remember, none of these efforts have to be long or drawn out, but they should be informative enough for prospects to walk away feeling like they gained something.
Most people are busy and don't have the time or attention span to sit through long sessions anyway.
Here are some steps you can take to get started:
- Figure out your prospect's important issues
- Tell them how to solve those issues
- Include question-and-answer segments for live events
Doing these things will help you gain that precious credibility, and they'll be able to recognize you easily in the future.
Ready to Gain Medicare Insurance Leads?
Whether you're just getting started or are looking to scale your business, utilizing these tips to help generate Medicare insurance leads is a great way to grow your business.
With the right audience in mind and the proper methods under your belt, you're going to start generating the traffic you've been searching for in no time.
Luckily, though, you don't have to do everything alone.
At TR King Insurance Marketing, we're here to help you every step of the way. Contact us today to schedule your appointment and get started.