April 21

Debunking the Most Common Life Insurance Industry Myths

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Do you ever feel stuck at your current job?

Do you want to set your own hours, increase your earning potential, and make a positive change in your community?

If any of this sounds familiar, you might want to consider a career selling life insurance.

But wait, you say, doesn’t an insurance career mean long hours at a desk and chasing uninterested leads? Not at all! In fact, this is one of the many myths about the insurance industry.

Read on to debunk these life insurance myths and learn what you can expect from your career as a life insurance agent.

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You’ll Be Stuck at a Desk

One of the biggest concerns many people have when they’re considering selling insurance is that they’ll wind up stuck at a desk all day every day. Not only can desk jobs be boring and repetitive, but they can also be bad for your health. Many of us prefer to be on the go, meeting new people and exploring our local area.

Far from being another boring desk job, a job selling life insurance could keep you active and on the road. Although people can purchase insurance online, many people prefer to have face-to-face meetings to discuss the best options for them.

As an insurance agent, you’ll be out meeting new clients, reconnecting with current customers, and making networking connections.

You’ll Work Long Hours 

Although being active in your job is wonderful, maintaining a healthy work-life balance is important, too. No one wants to wind up working sixty-, seventy- or eighty-hour weeks and never getting to spend time with their family. Some people have gotten the idea that working in the insurance agency means spending lots of late nights pursuing leads or calling clients.

The truth of the matter is that you can fit your insurance sales career into a nine-to-five work shift just like any other job.

In fact, in many ways, selling life insurance can give you more flexibility than a regular job. Since you’ll be your own boss, you can set the work hours that work best for you, whether that be seven to three, nine to five, eleven to seven, or even on weekends.

You’ll Have to Quit Your Day Job

Making the jump into a new career field can be terrifying, especially in an economy as uncertain as ours. If you have a steady paycheck that pays your bills, it can be hard to give that up, even if you want to be doing something different.

But what would you say if we told you you don’t have to quit your day job to start selling life insurance?

One of the best things about selling life insurance is that you can scale your business to the time you have.

Many people choose to start their insurance sales career as a side hustle and grow it into a full-time gig. You can keep your current job security while earning more money on the side and working toward the career you really want to have.

Clients Don’t Know What They Need

Once you get started selling life insurance, you’ll run into a few common insurance misconceptions about what to expect from clients.

The first and biggest is the idea that clients don’t know what they want or need. Some old-school insurance agents believe that their role is to inform clients about what products they need, rather than working as an advisor.

The dawn of the internet age has empowered clients to learn more about their financial and insurance needs.


 

Pro Tip: Today’s clients are better-informed than ever before, and many go into meetings with agents with a clear idea of what products they need. Your role will be to offer expert information and advice that allows your clients to make the choice that works the best for them from the products you offer.

You Have to Find Your Own Leads

When it comes to growing your life insurance business, one of the major keys to your success will be lead generation. The more new leads you can bring in and nurture, the more clients you can gain and the more money you can make.

Almost everyone could use a life insurance policy, so your potential client pool is only limited by the number of leads you bring in.

However, just because you need to get more leads doesn’t mean you need to find them yourself. 

Working with a lead generation service can give you plenty of new leads to pursue while leaving your time open to nurture those leads and care for your current customers. It allows you to work smarter, not harder, when it comes to growing your business.

Selling Insurance Means Making Pitches

Now you may be reading this article and saying, “That’s all well and good, but I don’t want to spend my days making sales pitches to people who aren’t interested.”

After all, we are talking about an insurance sales gig, here. Many people think that they’ll have to spend their days browbeating uninterested or unconvinced customers into buying something they don’t need.

In reality, nothing could be further from the truth when it comes to life insurance facts.

As a life insurance agent, your job is to build trust with customers so you can advise them on the best way to protect the people who matter most to them.

You’ll make genuine connections with your customers and work for their best interests to make your community a better place every day.

Learn More About the Insurance Industry

Selling insurance can be a great side hustle, but unfortunately, there are a lot of myths swirling around about the insurance industry.

  • You won’t be stuck at a desk for long hours, you don’t have to quit your day job, and you don’t have to make hard pitches to reluctant clients.
  • You can set your own hours, work at the pace that’s right for you, and build genuine relationships with customers who value the protection you offer.

If you’d like to learn more about the insurance industry, check out the rest of our site at TR King Insurance Marketing. We can help you get the support and tools you need to be a successful independent agent. Ready to get started?

Apply online today and launch your insurance sales career today.

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Matthew King


Matthew King is a co-owner of TR King Insurance Marketing. When he's not creating processes, content, developing training, and implementing digital marketing strategies, he likes to immerse in gaming with his wife and friends.

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