"Do emails get delivered on Sundays?"
That's a hilarious caption for the 'Grandma Finds the Internet' meme online. This particular meme features an image of an elderly woman staring at a laptop screen, wondering whether emails get delivered on Sundays. While this meme depicts seniors as a digitally clueless bunch, a 2017 Pew Research Center report says otherwise.
According to the Pew report, 82 percent of 65- to 69-year-olds today are internet users. Two-thirds of this age group have internet access at home, making it easier for them to go online any time they want. Plus, four in ten seniors (adults aged 65 and up) now own smartphones, a rise of 24 percentage points (from 18 percent to 42 percent) since 2013.
All this data about seniors adopting the internet and smartphones may not be a good thing for their grandchildren who have to deal with every embarrassing (but adorable) comment, tweet, or message from them. But this is definitely good news for a busy Medicare Supplement Insurance agent like you.
Rising digital literacy among seniors make it easy for them to find insurance agents over the internet. But when you partner with a Medicare FMO like TR King Insurance Marketing, we make it easier for you to get in touch with potential clients, increase your coverage area, and make faster sales.