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Follow These Tips to Sell Med Supp Products Effectively
The Baby Boomer generation, or those people born between 1946 and 1964, make up about 25 percent of the current U.S. population. Every day since 2011, 10,000 Baby Boomers turn 65 and are expected to do so until 2030.
These numbers show how great an opportunity insurance agents have in selling Medicare supplement products. Greater, still, is the opportunity to sell these products when you partner with a Medicare FMO or Field Marketing Organization. Doing so means that commissions are paid directly to you as you help the elderly get the additional healthcare coverage they need.
Sell Medicare Supplement Products Over the Phone in Four Easy Steps
"Do emails get delivered on Sundays?"
That's a hilarious caption for the 'Grandma Finds the Internet' meme online. This particular meme features an image of an elderly woman staring at a laptop screen, wondering whether emails get delivered on Sundays. While this meme depicts seniors as a digitally clueless bunch, a 2017 Pew Research Center report says otherwise.
According to the Pew report, 82 percent of 65- to 69-year-olds today are internet users. Two-thirds of this age group have internet access at home, making it easier for them to go online any time they want. Plus, four in ten seniors (adults aged 65 and up) now own smartphones, a rise of 24 percentage points (from 18 percent to 42 percent) since 2013.
All this data about seniors adopting the internet and smartphones may not be a good thing for their grandchildren who have to deal with every embarrassing (but adorable) comment, tweet, or message from them. But this is definitely good news for a busy Medicare Supplement Insurance agent like you.
Increase Medicare Supplements Sales: Why You Need to Use the Internet
The U.S. Census Bureau has declared 2030 to be a demographic turning point as all baby boomers will be over 65 years old. It also marks a decade when the aging population will outnumber children – a first in the country’s history. This rise in the number of seniors aging into Medicare creates a bubble of opportunity for the Medicare Supplements industry.
Selling Medicare Supplements (referred to by agents as Med Supps and by the Centers for Medicare & Medicaid Services as Medigap) is one of the most lucrative insurance jobs, and it will likely stay that way for years to come. Despite pending policy changes and the continued risk and uncertainty the healthcare sector is facing, the Medigap industry is still worth capitalizing on.
Why? Because by 2035, there will be over 78 million people 65 years old and older in the US, and they will need coverage for services not included in Parts A and B of Original Medicare.