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The Internet has become the marketplace of today’s consumers. Thanks to advancements in technology, you can practically buy anything online: clothes, toys, food, gadgets — and even life insurance.
The global online insurance industry experienced an expansion between 2007 and 2012, increasing to 5 percent in 2012. Industry leaders were confident that growth was on the horizon since the number of online services continued to increase. With potential policyholders more interested in convenient and accessible mobile solutions, online insurance purchases have become a trend.
Online advertising, interactive websites, social media, and direct e-mail are all useful tools in raising awareness. But if you want to close a final expense insurance sale, it’s best to add a 'human touch' by maintaining the face-to-face approach — even if it’s just online.
When selling life insurance, the follow-up call is vital. Setting follow-up calls is absolutely crucial to your business but it often feels like a hurdle without a strategy behind it. Learn how to tackle the call or objection and pin down the next appointment.
Statistics say much about America’s view on life insurance:
There is an interesting disjoint in the statistics presented above: the first half sees Americans wanting life insurance, but not having it. The second half shows that people think a comfortable retirement is a must, but they’re too busy saving for other financial priorities. Hence, they forget about investing in life insurance.
In summary:
People know that life insurance (such as final expense insurance) is important. Some of them, however, do not buy it because there are other essential things in life.
If you are looking for a product that is easy to promote, can supplement your revenue, and give your clients some peace of mind, then selling final expense life insurance for low-premiums and simplified underwriting should be right up your alley.
