Category Archives for Insurance Insights

Did you know that most users stay on a website for as little as 15 seconds before leaving?

If you’re an insurance agent, you know your website is one of the primary ways to attract new clients.

This means you have 15 seconds to capture someone’s attention. If you can get clients to stay on your page for longer, you have a higher chance of making a sale.

So how do you build a strong website that achieves this goal?

Keep reading to learn the top 10 tips for creating an effective insurance website design.

If you think that insurance just covers the usual suspects of car insurance and health insurance, you're missing out on a whole wide world out there. 

Anything you can probably think about has been injured at one point in time.

From the Kiss bass player, Gene Simmons, who insured his tongue for a million dollars to golf insurers in Japan who are worried about the amount of money it'll cost them to buy drinks and gifts for people if they hit a hole in one. 

As an insurance sales agent who will be heavily involved in insurance sales, there is so much out there for you to learn. 

We'll start with a quick overview of what an insurance sales agent does. Then, keep on reading for our breakdown of the top ten interesting facts about insurance that you need to know.

Are you an independent insurance agent? If so, the advantages of working through an insurance Field Marketing Organization (FMO) are plentiful.

In addition to insurance products and services, an FMO can also offer agents extra perks they can't get anywhere else. This includes training, support, help with difficult cases, and more. 

This kind of assistance is critical to getting your business off the ground and growing it into the future. Yet, it's no secret that the insurance industry is filled with complicated concepts, including different pricing models. 

If you're just starting out, you might wonder "How do insurance FMOs get paid?" Where does the money come from and who pays who? What about chargebacks?

While these kinds of structures and setups aren't frequently talked about, it's important to understand how they work, so read on. Today, we're exploring the answer to these questions and more!

According to our audience survey, 46% of insurance agents find it difficult to prospect or cold call new clients.

Are you in the same boat?

As the industry enters the digital age, traditional insurance marketing tactics are no longer as effective as they once were. Today's agent has to know how to leverage new technology to generate enough leads to keep them relevant and profitable.

The good news?

There are plenty of tools out there to help you do just this. The key is knowing which ones to employ and which to skip.

Today, we're sharing seven of the most powerful ones to add to your arsenal today, so read on!