Category Archives for Insurance Insights
Insurance Marketing 101: 7 Tactics that Drive Quality Leads
According to our audience survey, 46% of insurance agents find it difficult to prospect or cold call new clients.
Are you in the same boat?
As the industry enters the digital age, traditional insurance marketing tactics are no longer as effective as they once were. Today's agent has to know how to leverage new technology to generate enough leads to keep them relevant and profitable.
The good news?
There are plenty of tools out there to help you do just this. The key is knowing which ones to employ and which to skip.
Today, we're sharing seven of the most powerful ones to add to your arsenal today, so read on!
Local SEO for Insurance Agents: 9 Essential Tips to Boost Your Rankings
Did you know that roughly 46% of all search engine inquiries on Google are related to local businesses, events, and information?
What about the fact that about half of all local search engine inquiries, including the phrase "near me" result in a business or store visit, often within the same day?
You know that excellent search engine optimization (SEO for short) is absolutely essential if you want to make it as an insurance agent.
However, you need a bit of assistance when it comes to local SEO for insurance agents. Your local market is the epicenter of your entire client base -- so if you're not reaching them, you're likely not reaching anyone.
The good news is that local SEO isn't as complicated and time-consuming as you may fear. In fact, some local SEO tips and tricks can be surprisingly simple.
Read on to get the hottest local SEO tips you need to start implementing today.
As Earned or Advancing Insurance Commissions (Which One Is Best)
The prospect of starting in the insurance industry is exciting as it is promising. And if you are going into the field of insurance from an hourly or salaried profession, it’s likely that you’ve spent considerable time wondering about how agents generate income.
Insurance agents do get paid. But an agent’s “salary” isn’t really salary per se. In the insurance business, your “salary” comes in the form of commissions.
Your commissions may vary depending on a lot of factors, but primarily on whether you are a captive or an independent agent. Regardless of the type of agent that you are, it’s important to decide on whether you should take advanced or earned commissions at the start of your insurance career.
In this article, TR King Insurance Marketing, a trusted FMO for Medicare supplement insurance, life insurance, and other types of insurance products, will help you learn more about commissions. We will also weigh the pros and cons associated with advanced and earned commissions, to help you go for the commission type that will help you achieve financial stability in this field.
Challenges Facing Insurance Agents and How to Overcome Them
In a highly competitive industry like insurance, your company must do all it can to gain an edge. When drafting a strategy, you may also want to get help from an insurance marketing company. They'll help you find your target audience and provide sales solutions that convert casual customers into loyal ones.
How to Open and Grow An Independent Insurance Agency (Simple But Complete Guide)
Building an independent insurance agency can be a rewarding venture, but like all endeavors, it comes with certain challenges that can overwhelm anyone that’s starting from the ground up. You might have many questions regarding which licenses are necessary, where to open your office, and how to find and contract with insurance carriers to represent.
The good news is that help is available – and, once your agency is up and running, even though with some hitches along the way, you will also have the opportunity to pursue a long list of rewards, such as the ability to control your business, a nice return on owner’s equity, and being able to open up your product offerings to a wide range of options – which in turn, will place you in a better position to help your clients.