Category Archives for Insurance Insights

Marketing insurance can sometimes feel like one of the most challenging jobs in the world. You make dozens of cold calls a day and often get hung up on for the vast majority of them. But how can you market your insurance agency without resorting to cold calling?

There are some wonderful innovative insurance lead generation strategies that can help gain you more clients. From social media marketing to strong content creation, these methods can be more effective and more pleasant than the dreaded cold-calling. 

Read on to discover some of these strategies and how your company can use them to grow your client base the easy way.

Many marketing circles may view cold calling as something of a taboo, a tactic with very low return and even worse customer satisfaction. But that was using the old model of dialing thousands of numbers at random, hoping you found one or two interested customers.

Today, cold calling can be much more targeted and effective.

Cold calling can be a great way to connect one-on-one with interested customers who may simply need a little more encouragement to make a purchase. Read on to discover how to build great cold calling scripts that will keep your customer numbers on the rise.

A huge 95 percent of people believe face-to-face interactions make or break business relationships. This number shows the importance of networking for building professional connections.

No matter your disposition (i.e., introverted, extraverted), you can't avoid connecting with other insurance agents. To learn invaluable tips on networking in your industry, read this guide.