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Category Archives for Insurance Insights

Effective Insurance Website Design

10 Tips for Creating an Effective Insurance Website Design

Did you know that most users stay on a website for as little as 15 seconds before leaving?

If you’re an insurance agent, you know your website is one of the primary ways to attract new clients.

This means you have 15 seconds to capture someone’s attention. If you can get clients to stay on your page for longer, you have a higher chance of making a sale.

So how do you build a strong website that achieves this goal?

Keep reading to learn the top 10 tips for creating an effective insurance website design.

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10 Things You Might Not Know About Insurance Sales

10 Things You Might Not Know About Insurance Sales

If you think that insurance just covers the usual suspects of car insurance and health insurance, you're missing out on a whole wide world out there. 

Anything you can probably think about has been injured at one point in time.

From the Kiss bass player, Gene Simmons, who insured his tongue for a million dollars to golf insurers in Japan who are worried about the amount of money it'll cost them to buy drinks and gifts for people if they hit a hole in one. 

As an insurance sales agent who will be heavily involved in insurance sales, there is so much out there for you to learn. 

We'll start with a quick overview of what an insurance sales agent does. Then, keep on reading for our breakdown of the top ten interesting facts about insurance that you need to know.

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How Do Insurance FMOs Get Paid

How Do Insurance FMOs Get Paid? (What You Don’t Know)

Are you an independent insurance agent? If so, the advantages of working through an insurance Field Marketing Organization (FMO) are plentiful.

In addition to insurance products and services, an FMO can also offer agents extra perks they can't get anywhere else. This includes training, support, help with difficult cases, and more. 

This kind of assistance is critical to getting your business off the ground and growing it into the future. Yet, it's no secret that the insurance industry is filled with complicated concepts, including different pricing models. 

If you're just starting out, you might wonder "How do insurance FMOs get paid?" Where does the money come from and who pays who? What about chargebacks?

While these kinds of structures and setups aren't frequently talked about, it's important to understand how they work, so read on. Today, we're exploring the answer to these questions and more!

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Insurance Marketing 101

Insurance Marketing 101: 7 Tactics that Drive Quality Leads

According to our audience survey, 46% of insurance agents find it difficult to prospect or cold call new clients.

Are you in the same boat?

As the industry enters the digital age, traditional insurance marketing tactics are no longer as effective as they once were. Today's agent has to know how to leverage new technology to generate enough leads to keep them relevant and profitable.

The good news?

There are plenty of tools out there to help you do just this. The key is knowing which ones to employ and which to skip.

Today, we're sharing seven of the most powerful ones to add to your arsenal today, so read on!

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Local SEO for Insurance Agents 9 Essential Tips to Boost Your Rankings

Local SEO for Insurance Agents: 9 Essential Tips to Boost Your Rankings

Did you know that roughly 46% of all search engine inquiries on Google are related to local businesses, events, and information? 

What about the fact that about half of all local search engine inquiries, including the phrase "near me" result in a business or store visit, often within the same day? 

You know that excellent search engine optimization (SEO for short) is absolutely essential if you want to make it as an insurance agent.

However, you need a bit of assistance when it comes to local SEO for insurance agents. Your local market is the epicenter of your entire client base -- so if you're not reaching them, you're likely not reaching anyone. 

The good news is that local SEO isn't as complicated and time-consuming as you may fear. In fact, some local SEO tips and tricks can be surprisingly simple. 

Read on to get the hottest local SEO tips you need to start implementing today.

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