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Category Archives for Insurance Insights

Best Ways to Find Insurance Leads

Best Ways to Find Insurance Leads (Without Cold Calling)

Marketing insurance can sometimes feel like one of the most challenging jobs in the world. You make dozens of cold calls a day and often get hung up on for the vast majority of them. But how can you market your insurance agency without resorting to cold calling?

There are some wonderful innovative insurance lead generation strategies that can help gain you more clients. From social media marketing to strong content creation, these methods can be more effective and more pleasant than the dreaded cold-calling. 

Read on to discover some of these strategies and how your company can use them to grow your client base the easy way.

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Cold Calling Scripts

Cold Calling Scripts for Insurance Agents (Perfect for All Occasions)

Many marketing circles may view cold calling as something of a taboo, a tactic with very low return and even worse customer satisfaction. But that was using the old model of dialing thousands of numbers at random, hoping you found one or two interested customers.

Today, cold calling can be much more targeted and effective.

Cold calling can be a great way to connect one-on-one with interested customers who may simply need a little more encouragement to make a purchase. Read on to discover how to build great cold calling scripts that will keep your customer numbers on the rise.

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Marketing Mistakes Insurance Agents Make

7 Marketing Mistakes Insurance Agents Make (Don’t Be Like Them!)

Do you find it challenging to market yourself to prospective clients? Do you have trouble securing contracts with major insurance providers?

You might be missing out on the latest marketing trends, such as automation, in which 64% of marketers claim higher lead generation in the first six months. Or, maybe you're not nurturing those leads.

These are just a few of the common marketing mistakes made by insurance agents. Learn about the most common mistakes made and how to avoid them impacting your insurance sales with this guide.

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Selling Fixed Indexed Annuities

What You Need to Know About Selling Fixed Indexed Annuities

Did you know that fixed annuity sales rose 26.9% in 2018, and 4.6% in 2019? When compared to the performance of variable annuities within the same periods, this is a massive growth spike.

The popularity of fixed annuities is not surprising, however. Fixed indexed annuities (FIAs) provide eligible individuals with a number of benefits because they are risk-free, yield decent & guaranteed rates of return and even garner tax deferral benefits.

Besides being in demand, fixed annuities can also net agents relatively attractive fee percentages. Depending on the annuity type, fixed index annuity sales can yield agents up to 8% in commissions.

However, to tap into the annuity sales market and realize these commissions, agents need to learn effective annuity sale strategies.

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15 proven tips on networking

15 Proven Tips on Networking With Your Fellow Agents and Upline

A huge 95 percent of people believe face-to-face interactions make or break business relationships. This number shows the importance of networking for building professional connections.

No matter your disposition (i.e., introverted, extraverted), you can't avoid connecting with other insurance agents. To learn invaluable tips on networking in your industry, read this guide.

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