Should Agents Buy Insurance Leads? 11 Benefits Explained

Written by Matthew King, time it takes to read this article is  minute(s).

Did you know that 25% of insurance agents earn more than $100k per year?

The earning power you can wield as an independent agent is exciting—but you won’t get close to these numbers if you aren’t successfully generating leads.

Building a sales funnel takes time, and waiting for leads to trickle in can be nerve-wracking.

If you aren’t attracting enough leads, this can leave you in the lurch without enough cash flow to drive your marketing efforts forward.

So what do you do? 

Fortunately, you don’t have to drum up every lead yourself. You can also buy insurance leads from a lead generator. This is one of the ways savvy agents keep a consistent stream of leads on their desks.

Read on to find out 11 important benefits you can leverage by buying leads.

1. Buying Insurance Leads Saves Time

Do you feel like you’re stretched too thin? That there aren’t enough available hours for you to make your insurance business a success?

Buying leads is an ideal solution if you’re under time pressure.

One of the biggest challenges new agents face is balancing their time. Building a sales funnel is an essential step for all independent insurance brokers, but it’s a long-term game.

Organic marketing methods build on themselves over time. Initially, you will need to devote a lot of time and resources to inbound marketing, without seeing much in the way of results.

Outbound marketing generates quicker results, but it can still take time to perfect. For instance, unless you have a background in digital advertising, it could take months or even years to fully perfect your ad strategy.

In the meantime, you still need leads to work so you can keep your cash flow going.

This is where buying leads comes in. If you buy insurance leads, you don’t need to invest any time into them.

Instead of diving down a sales funnel rabbit hole, all you have to do is fill out your lead order. Depending on your parameters, you can have fresh leads to work almost instantaneously.

Here at TR King, we offer insurance agents real-time and live transfer leads. This means you don’t have to wait around for your lead order to be filled. Instead, they will arrive fresh off the press, and you can work your leads without any delay. 

2. It’s Cost-Effective

One of the often-cited drawbacks of buying insurance leads is that they are more expensive. But this is not always the case.

Buying leads can work out to be very cost-effective, especially if you factor in the hidden costs of marketing, such as your time.

It’s also a lot easier to predict your ROI when you buy leads. Rather than plowing money into marketing campaigns without knowing what they will yield, you can work out the average return you receive for the money you spend.

In other words, you get what you pay for.

For instance, if you buy live transfer leads through TR King, you won’t be charged for calls that don’t connect. All of our leads are also qualified.

On the other hand, if you launch a PPC ad campaign, you will have to pay for every click, regardless of whether it was made by accident. Insurance keywords are some of the most expensive in Google Ads, and some can cost over $50 per click.

3. You Get Assured Access to Quality Insurance Leads

If you buy insurance leads from the right source, you will gain access to a guaranteed level of quality.

This is one of the big reasons why buying insurance leads can save you time and money.

Yes, you can generate high-quality leads on your own. But, in the beginning, you might find your lead quality is a little hit-and-miss.

For instance, do you know exactly what to do to attract high purchase intent leads? If not, you’re likely to be landed with lots of leads that don’t convert.

According to statistics, roughly 69% of consumers search for insurance information online before scheduling an appointment. This data is from 2019. Since then, it’s very likely that the percentage of people who research their options online has grown even more.

This equates to millions and millions of leads, but only a small percentage will be the perfect fit for you. An even smaller percentage are right at the point where they’re willing to buy.

Buying insurance leads allows you to easily target the right market segments and reach leads that have high purchase intent.

The key to buying quality insurance leads is to pick the right supplier.

If you buy insurance leads through TR King, you will be assured of:

  • 100% TCPA and CMS compliance
  • Permission to contact
  • Call recordings
  • Validated lead information

4. Buying Insurance Leads Can Kickstart Your Business

One of the overarching benefits of buying leads is that it can kickstart your business as an insurance agent.

Have you recently started working for yourself selling annuities, life insurance, or Medicare? Selling insurance can open the door to being your own boss, setting your own hours, and earning a sizable income.

But the early months aren’t always easy. If you don’t have enough leads to work, your new career as an independent insurance agent may start to feel daunting.

Being able to buy insurance leads is game-changing at this point. Instead of playing the waiting game, you can start operating to your full potential, working as many leads as an established agency. 

This can catapult growth, skyrocket your sales numbers, and allow you to scale your business at an amazing rate. 

5. No More Cold Calls

Yes, you heard us right. If you opt to buy insurance leads, you can wave goodbye to cold calling.

Cold calling can be effective, but it’s one of the most psychologically challenging lead-generation methods. Nobody likes rejection, and even the most seasoned insurance agents don’t enjoy a long day of unfruitful cold calling.

What’s more, marketing methods have moved on over the years. Cold calling used to be a core lead generation method, but it is losing efficacy. Nowadays, most leads want to do some level of online research before engaging with an agent.

If you buy high-quality leads, most of them will have already passed through the research stage and be open to engaging with an agent. This eliminates the friction and high rejection rates that come with cold calling.

Dealing with warm leads is far more enjoyable, and it saves you time. Instead of wading through hundreds of rejections, you can exclusively work with leads that want to speak to you and are primed to buy. 

6. Buying Insurance Leads Can Trigger Referrals

One of the often overlooked benefits of buying insurance leads is referrals.

Referral leads are some of the best leads in the industry. They come with pre-established levels of trust. They also usually have a high level of buying intent and next-to-no base cost.

As a new agent, generating referral leads can be slow going. The larger your book of business, the more referral leads will flow in. If you’re still trying to build a modest book of business, it can feel like you’ll never reach the point where referral leads are regularly hitting your desk.

If you buy insurance leads, this will rapidly expand your book of business. If you serve your leads well, your referral numbers can grow at a much faster rate than if you relied solely on organic lead generation. 

7. It’s Flexible and Convenient

Another pivotal benefit of buying insurance leads is flexibility and convenience.

If you generate your own leads, you can’t predict exactly when leads will flow in. You might find that some days are quiet, and some days you get hit with more leads than you can handle.

Or, as luck might have it, you get an influx of organic leads on the day you’re dealing with a bunch of referrals.

If you work with a good lead generator, you can choose a flexible schedule that allows you to buy real-time leads during convenient hours that suit you.

Some lead generators allow you to easily stop and start lead flows. For example, if you buy insurance leads through TR King, you can quickly access leads on demand. 

If you don’t want any leads coming through, you can pause your campaign in one click. When you’re ready to start working fresh leads again, all you have to do is click to unpause your campaign and leads will continue to flow. 

Being able to pause and un-pause campaigns allows for ultimate flexibility. If you need a few days to focus on cross-selling, upselling, or mining referral leads, you can do this without worrying that you’re leaving outbound leads lying on the table. 

8. You Can Focus On Selling Instead of Lead Generation

One of the challenges insurance brokers face, especially in the early days of their careers, is that they’re forced to wear multiple hats. Not only do you have to close sales, but you also need to build and market your brand.

Having to switch focus constantly can be exhausting and counterproductive.

Buying insurance leads allows you to zero in on your core focus: selling. 

Instead of obsessing over marketing and lead generation methods, you can free up time to hone your sales skills. 

Marketing is important for any insurance broker. But the most crucial skill for an agent is being able to sell. If you buy insurance leads, you can devote more energy to sales strategies and catering to leads’ needs. 

9. You Can Achieve Better Targeting

One of the secrets to successful outbound marketing is targeting. The more effectively you can target your campaigns, the better your ROI will be.

However, ad targeting isn’t something you can learn from skimming a few blog posts. What’s more, most ad platforms don’t provide targeting options specifically for insurance agents.

If you buy insurance leads from a good lead generator, they will be able to provide you with prospects that match your underwriting policies, qualifications, and guidelines. 

You will also be able to target leads based on geographical location.

10. Buying Leads Is a Great Backstop for Even the Most Seasoned Agents

Buying insurance leads can be a game-changer for new agents. If you’re struggling to generate leads, having a reliable source of prospects can be pivotal. 

As their sales funnels and books of business grow, agents may need to rely less on purchasing leads.

But, this does not mean established agents don’t buy insurance leads. 

Buying insurance leads can be an invaluable backstop for even the most established insurance agent. When business is quiet and lead numbers are down, the easiest thing to do is order a batch of leads to work. 

One of the things that scare agents away from starting an insurance brokerage is the lack of security. Yes, there is the potential for a high yearly income. But, like any business, there’s also the potential for slow times.

If you use a reliable lead generator, you don’t have to worry about your leads drying up.

11. Buying Insurance Leads Allows for Predictable Scaling

Being able to instantly supplement your own leads doesn’t just give extra security, it also makes scaling easier. 

Scaling is one of the trickiest areas for any business. Stats show that only 22% of businesses launched in the last few years have managed to scale.

And scaling problems aren’t just something big businesses and corporations struggle with. They can plague even the smallest business or insurance brokerage.

Should you hire a new employee to help with office admin? What if there isn’t quite enough for them to do, or sales take a downturn?

If you can access quality insurance leads at the drop of a hat, this can take a lot of the guesswork and uncertainty out of scaling. 

Are You Looking To Buy Insurance Leads?

Buying leads can catapult the rate at which you build your book of business. It can provide a level of security and predictability, save you time, and allow you to focus on selling. Instead of pouring your efforts into trial-and-error marketing techniques, you can access quality leads within hours.

But, you need to buy from the right source. If you buy insurance leads that aren’t high quality or TCPA compliant, you’ll be pouring money down the drain.

Looking for a lead generator that will seamlessly provide you with the best quality leads? 

Here at TR King, we supply agents with a variety of insurance leads. Our self-service platform allows you to fill your pipeline with high purchase intent leads in real time. 

The process is smooth and streamlined, and you can pause and unpause your campaigns with the press of a button. 

What are you waiting for? Click here to get started accessing exclusive insurance leads on demand


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