Insurance Insights

How to Market Annuities on Social Media

Looking to generate more annuity leads? The answer might lie in social media.

Social media may not be the first avenue that jumps to mind for marketing annuities, but it is a powerful way to attract leads.

Stats show that social media marketing accounted for 33% of digital ad spending in 2022.

Although most companies are pouring millions into social media marketing, industries like finance and insurance have been lagging behind.

It’s not hard to imagine how a fashion brand could supercharge its sales through social media. But annuities and insurance? Marketing annuities via social media is slightly less intuitive. As a result, a lot of agents are missing out on huge potential for traction.

Are you leaving social media untapped because you’re not sure where to start, how to create the right posts, or how to leverage ads correctly?

We’re here to help. Keep reading for everything you need to get started generating annuity leads on social media in this marketing guide.

Read More

Insurance Insights

12 Social Media Marketing Ideas for Insurance Agents

 

According to one recent study, more than one-third of Americans (around 34%) are likely to turn to social media when it’s time to choose an insurance agent or financial advisor. Of those, more than half are millennials.

When they hop on platforms like Facebook and Twitter, they’re doing more than searching for new contacts. They’re also reaching out to their online communities, seeking advice, referrals, and recommendations.

If you’re an independent insurance agent, this is why you need a robust internet presence.

Today, we’re sharing more than 10 of our top social media marketing ideas to help you grow your sphere of influence, reach more people, and develop your brand presence. We’ll also share how our team at TR King Insurance can help you get started!

Read More

Insurance Insights

What Are the Benefits of Using an Insurance FMO?

Did you know that independent insurance agents have access to over 700 different insurance carriers?

With so many options available, it can be overwhelming to navigate the world of insurance.

That's where an insurance FMO, or field marketing organization, comes in. 

An FMO is an essential partner for insurance agents.

They provide valuable resources and support to help agents grow their business.

In this article, we'll explore the benefits of partnering with an insurance FMO and how it can help take your business to the next level.

Read More

Medicare Supplement and Advantage

5 Key Benefits of Medicare Supplement Insurance

There are currently 63,964,675 Americans who qualify and use some form of Medicare coverage through the federal government. 27,919,354 use the Medicare Advantage option, while 36,045,321 use Original Medicare.

Americans who reach the age of 65 qualify for Medicare. They must navigate the alphabet soup of Medicare to nail down their coverage. 

To ensure full coverage under Medicare, enrollees must pay deductibles and copayments. However, they may find they are still required to cover some costs. 

For this reason, many Americans choose to add Medigap insurance to help offset the user costs associated with Medicare coverage. One of the popular supplemental insurance policies for Medicare is Medicare Supplement Insurance.

If you're a Medicare insurance enrollee or close to Medicare eligibility, you might be trying to navigate this system to decide which version of the insurance policy will be right for you.

Read on to learn more about Medicare, Medicare Supplement Insurance, and what you should consider when you choose your plan.

Read More