The Internet has become the marketplace of today’s consumers. Thanks to advancements in technology, you can practically buy anything online: clothes, toys, food, gadgets — and even life insurance.
The global online insurance industry experienced an expansion between 2007 and 2012, increasing to 5 percent in 2012. Industry leaders were confident that growth was on the horizon since the number of online services continued to increase. With potential policyholders more interested in convenient and accessible mobile solutions, online insurance purchases have become a trend.Online advertising, interactive websites, social media, and direct e-mail are all useful tools in raising awareness. But if you want to close a final expense insurance sale, it’s best to add a 'human touch' by maintaining the face-to-face approach — even if it’s just online.
"Do emails get delivered on Sundays?"
That's a hilarious caption for the 'Grandma Finds the Internet' meme online. This particular meme features an image of an elderly woman staring at a laptop screen, wondering whether emails get delivered on Sundays. While this meme depicts seniors as a digitally clueless bunch, a 2017 Pew Research Center report says otherwise.
According to the Pew report, 82 percent of 65- to 69-year-olds today are internet users. Two-thirds of this age group have internet access at home, making it easier for them to go online any time they want. Plus, four in ten seniors (adults aged 65 and up) now own smartphones, a rise of 24 percentage points (from 18 percent to 42 percent) since 2013.
All this data about seniors adopting the internet and smartphones may not be a good thing for their grandchildren who have to deal with every embarrassing (but adorable) comment, tweet, or message from them. But this is definitely good news for a busy Medicare Supplement Insurance agent like you.
Rising digital literacy among seniors make it easy for them to find insurance agents over the internet. But when you partner with a Medicare FMO like TR King Insurance Marketing, we make it easier for you to get in touch with potential clients, increase your coverage area, and make faster sales.
If you're still running your business using file cabinets, a Rolodex, business cards or jotted posted notes; or even just a generic CRM then we've got a solution for you. Increase your insurance business with FREE tools from us.
TR King Insurance Marketing is proud to offer a leading technology solution for online enrollment of Medicare Advantage (MAPD) and PDP sales at absolutely zero cost to you; find out how to gain access now!
You've finally gotten your insurance license. You're ready to get out there. But have you already thought about what, exactly, you will sell? There are a lot of products you can offer, but it pays to focus on one first. Insurance plans targeted to the senior market, for instance, are hot business right now. So, selling Medicare Supplement insurance plans or final expense policies can get your career off to a great start.