Check Out Our Blog | TR King Insurance Marketing

Insurance Marketing 101: 7 Tactics that Drive Quality Leads

February 27, 2020
/ Insurance Insights
/ By Matthew King

According to our audience survey, 46% of insurance agents find it difficult to prospect or cold call new clients.

Are you in the same boat?

As the industry enters the digital age, traditional insurance marketing tactics are no longer as effective as they once were. Today's agent has to know how to leverage new technology to generate enough leads to keep them relevant and profitable.

The good news?

There are plenty of tools out there to help you do just this. The key is knowing which ones to employ and which to skip.

Today, we're sharing seven of the most powerful ones to add to your arsenal today, so read on!

Announcement: Purchase of Chelsea Insurance Group

TR King Insurance Marketing has completed the purchase of Chelsea Insurance Group of Troy Ohio, a leading marketer of final expense insurance products and services, which will allow TR King to continue its expansion and consolidation of services to insurance agents and agencies across the country.

Read on to learn more.

Local SEO for Insurance Agents: 9 Essential Tips to Boost Your Rankings

January 7, 2020
/ Insurance Insights
/ By Matthew King

Did you know that roughly 46% of all search engine inquiries on Google are related to local businesses, events, and information?

What about the fact that about half of all local search engine inquiries, including the phrase "near me" result in a business or store visit, often within the same day?

You know that excellent search engine optimization (SEO for short) is absolutely essential if you want to make it as an insurance agent.

However, you need a bit of assistance when it comes to local SEO for insurance agents. Your local market is the epicenter of your entire client base -- so if you're not reaching them, you're likely not reaching anyone.

The good news is that local SEO isn't as complicated and time-consuming as you may fear. In fact, some local SEO tips and tricks can be surprisingly simple.

Read on to get the hottest local SEO tips you need to start implementing today.

Insurance Commission Advanced Versus As Earned

As Earned or Advancing Insurance Commissions (Which One Is Best)

December 9, 2019
/ Insurance Insights
/ By Matthew King

The prospect of starting in the insurance industry is exciting as it is promising. And if you are going into the field of insurance from an hourly or salaried profession, it’s likely that you’ve spent considerable time wondering about how agents generate income.

Insurance agents do get paid. But an agent’s “salary” isn’t really salary per se. In the insurance business, your “salary” comes in the form of commissions.

Your commissions may vary depending on a lot of factors, but primarily on whether you are a captive or an independent agent. Regardless of the type of agent that you are, it’s important to decide on whether you should take advanced or earned commissions at the start of your insurance career.

In this article, TR King Insurance Marketing, a trusted FMO for Medicare supplement insurance, life insurance, and other types of insurance products, will help you learn more about commissions. We will also weigh the pros and cons associated with advanced and earned commissions, to help you go for the commission type that will help you achieve financial stability in this field.

Challenges Facing Insurance Agents and Insurers

Challenges Facing Insurance Agents and How to Overcome Them

November 6, 2019
/ Insurance Insights
/ By Matthew King

In a highly competitive industry like insurance, your company must do all it can to gain an edge. When drafting a strategy, you may also want to get help from an insurance marketing company. They'll help you find your target audience and provide sales solutions that convert casual customers into loyal ones.