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You've finally gotten your insurance license. You're ready to get out there. But have you already thought about what, exactly, you will sell? There are a lot of products you can offer, but it pays to focus on one first. Insurance plans targeted to the senior market, for instance, are hot business right now. So, selling Medicare Supplement insurance plans or final expense policies can get your career off to a great start.

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Statistics say much about America’s view on life insurance:

• One in five Americans who don’t have life insurance say they need coverage
• 40 percent of Americans don’t have any form of life insurance
• Securing a comfortable retirement remains one of the nation’s top financial concerns
• 61 percent of people do not buy life insurance because they have other financial priorities

There is an interesting disjoint in the statistics presented above: the first half sees Americans wanting life insurance, but not having it. The second half shows that people think a comfortable retirement is a must, but they’re too busy saving for other financial priorities. Hence, they forget about investing in life insurance.

In summary:

People know that life insurance (such as final expense insurance) is important. Some of them, however, do not buy it because there are other essential things in life.