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Marketing Mistakes Insurance Agents Make

7 Marketing Mistakes Insurance Agents Make (Don’t Be Like Them!)

Do you find it challenging to market yourself to prospective clients? Do you have trouble securing contracts with major insurance providers?

You might be missing out on the latest marketing trends, such as automation, in which 64% of marketers claim higher lead generation in the first six months. Or, maybe you're not nurturing those leads.

These are just a few of the common marketing mistakes made by insurance agents. Learn about the most common mistakes made and how to avoid them impacting your insurance sales with this guide.

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Selling Fixed Indexed Annuities

What You Need to Know About Selling Fixed Indexed Annuities

Did you know that fixed annuity sales rose 26.9% in 2018, and 4.6% in 2019? When compared to the performance of variable annuities within the same periods, this is a massive growth spike.

The popularity of fixed annuities is not surprising, however. Fixed indexed annuities (FIAs) provide eligible individuals with a number of benefits because they are risk-free, yield decent & guaranteed rates of return and even garner tax deferral benefits.

Besides being in demand, fixed annuities can also net agents relatively attractive fee percentages. Depending on the annuity type, fixed index annuity sales can yield agents up to 8% in commissions.

However, to tap into the annuity sales market and realize these commissions, agents need to learn effective annuity sale strategies.

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15 proven tips on networking

15 Proven Tips on Networking With Your Fellow Agents and Upline

A huge 95 percent of people believe face-to-face interactions make or break business relationships. This number shows the importance of networking for building professional connections.

No matter your disposition (i.e., introverted, extraverted), you can't avoid connecting with other insurance agents. To learn invaluable tips on networking in your industry, read this guide.

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Effective Insurance Website Design

10 Tips for Creating an Effective Insurance Website Design

Did you know that most users stay on a website for as little as 15 seconds before leaving?

If you’re an insurance agent, you know your website is one of the primary ways to attract new clients.

This means you have 15 seconds to capture someone’s attention. If you can get clients to stay on your page for longer, you have a higher chance of making a sale.

So how do you build a strong website that achieves this goal?

Keep reading to learn the top 10 tips for creating an effective insurance website design.

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7 Tips for Generating Medicare Leads

7 Tips for Generating Medicare Leads

Statistics show that there are currently just under 60 million Medicare beneficiaries in the US. Given that Medicare enrollment is forecast to rise to 79 million by 2030, this means there are a couple million potential Medicare leads that insurance agents could be marketing to. 

Are you tapping into this market's full potential?

If not, you could be missing out on a profitable insurance industry segment. 

Medicare leads are typically soft leads, who are primed to make a purchase. As such they pose a high potential ROI from a marketing standpoint. 

But, to attract potential Medicare clients, you have to reach them and trigger conversions. Something that thousands of other agents are doing already. 

Fortunately, there are a number of tried and tested methods you can use to draw in and generate the best Medicare leads. We are about to dive into seven of the best, so stick around as we dissect the top-performing marketing strategies you should be implementing.

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