Life and Medicare Independent Insurance Agent Blog

Looking to generate more annuity leads? The answer might lie in social media.

Social media may not be the first avenue that jumps to mind for marketing annuities, but it is a powerful way to attract leads.

Stats show that social media marketing accounted for 33% of digital ad spending in 2022.

Although most companies are pouring millions into social media marketing, industries like finance and insurance have been lagging behind.

It’s not hard to imagine how a fashion brand could supercharge its sales through social media. But annuities and insurance? Marketing annuities via social media is slightly less intuitive. As a result, a lot of agents are missing out on huge potential for traction.

Are you leaving social media untapped because you’re not sure where to start, how to create the right posts, or how to leverage ads correctly?

We’re here to help. Keep reading for everything you need to get started generating annuity leads on social media in this marketing guide.

According to one recent study, more than one-third of Americans (around 34%) are likely to turn to social media when it’s time to choose an insurance agent or financial advisor. Of those, more than half are millennials.

When they hop on platforms like Facebook and Twitter, they’re doing more than searching for new contacts. They’re also reaching out to their online communities, seeking advice, referrals, and recommendations.

If you’re an independent insurance agent, this is why you need a robust internet presence.

Today, we’re sharing more than 10 of our top social media marketing ideas to help you grow your sphere of influence, reach more people, and develop your brand presence. We’ll also share how our team at TR King Insurance can help you get started!