All posts by Matthew King
Local SEO for Insurance Agents: 9 Essential Tips to Boost Your Rankings
Did you know that roughly 46% of all search engine inquiries on Google are related to local businesses, events, and information?
What about the fact that about half of all local search engine inquiries, including the phrase "near me" result in a business or store visit, often within the same day?
You know that excellent search engine optimization (SEO for short) is absolutely essential if you want to make it as an insurance agent.
However, you need a bit of assistance when it comes to local SEO for insurance agents. Your local market is the epicenter of your entire client base -- so if you're not reaching them, you're likely not reaching anyone.
The good news is that local SEO isn't as complicated and time-consuming as you may fear. In fact, some local SEO tips and tricks can be surprisingly simple.
Read on to get the hottest local SEO tips you need to start implementing today.
As Earned or Advancing Insurance Commissions (Which One Is Best)
The prospect of starting in the insurance industry is exciting as it is promising. And if you are going into the field of insurance from an hourly or salaried profession, it’s likely that you’ve spent considerable time wondering about how agents generate income.
Insurance agents do get paid. But an agent’s “salary” isn’t really salary per se. In the insurance business, your “salary” comes in the form of commissions.
Your commissions may vary depending on a lot of factors, but primarily on whether you are a captive or an independent agent. Regardless of the type of agent that you are, it’s important to decide on whether you should take advanced or earned commissions at the start of your insurance career.
In this article, TR King Insurance Marketing, a trusted FMO for Medicare supplement insurance, life insurance, and other types of insurance products, will help you learn more about commissions. We will also weigh the pros and cons associated with advanced and earned commissions, to help you go for the commission type that will help you achieve financial stability in this field.
Challenges Facing Insurance Agents and Insurers
Being in the insurance industry is an exciting opportunity to serve numerous different clients, but as the industry has evolved so too have the challenges that insurance agents are facing. It’s important to be aware of these obstacles so that you can approach them with an open mind and develop a comprehensive strategy for addressing them.
How to Open and Grow An Independent Insurance Agency (Simple But Complete Guide)
Building an independent insurance agency can be a rewarding venture, but like all endeavors, it comes with certain challenges that can overwhelm anyone that’s starting from the ground up. You might have many questions regarding which licenses are necessary, where to open your office, and how to find and contract with insurance carriers to represent.
The good news is that help is available – and, once your agency is up and running, even though with some hitches along the way, you will also have the opportunity to pursue a long list of rewards, such as the ability to control your business, a nice return on owner’s equity, and being able to open up your product offerings to a wide range of options – which in turn, will place you in a better position to help your clients.
Be A Top Producer And Close Final Expense Sales
The Internet has become the marketplace of today’s consumers. Thanks to advancements in technology, you can practically buy anything online: clothes, toys, food, gadgets — and even life insurance.
The global online insurance industry experienced an expansion between 2007 and 2012, increasing to 5 percent in 2012. Industry leaders were confident that growth was on the horizon since the number of online services continued to increase. With potential policyholders more interested in convenient and accessible mobile solutions, online insurance purchases have become a trend.
Online advertising, interactive websites, social media, and direct e-mail are all useful tools in raising awareness. But if you want to close a final expense insurance sale, it’s best to add a 'human touch' by maintaining the face-to-face approach — even if it’s just online.