Why Partner with an Insurance Field Marketing Organization

Welcome to TR King Insurance Marketing, an Insurance Field Marketing Organization that offers high-level contracts with the nation's leading insurance providers for both Life and Health. We are one of the reliable insurance marketing companies in Virginia, and we have over twenty years of experience in the insurance industry.

We currently serve over 2,000 independent insurance agents. We’ve also added 150 agencies and helped build their empire nationwide.

Our Mission, "Do The Right Thing Because It's Simply The Right Thing To Do!”, drives our business. We aim to always do the right thing and provide the best customer service to our agents and agencies.

Here when you need us, just like a friend. We are a phone call, live chat, or email away. Our promise to you is to put the money where it matters most; in your pocket.

Run by a Talented Team of Individuals

Our insurance FMO wouldn’t be where it is today without the individuals who made TR King Insurance Marketing a success. The people who helped get our awesome company to the top include:

  • Todd King – Todd established TR King Insurance Marketing in 2007 with the goal of meeting the needs of every agent by giving them helpful resources like sales tools and training.
  • Matthew King – Matthew is the co-owner of the insurance FMO. He offers invaluable assistance on responsibilities like agent support, new business support, marketing, and sales.
  • Michael Mullens – As a key member of the company, Michael heads all things concerning financial responsibilities and online marketing.
  • Daecy King – Daecy plays a vital role in the success of the FMO. She assists with the company’s daily operations as well as helps agents, insurance carriers, and the whole home office personnel team.

What Agents and Agencies Say About Us...

Consistently Fast Response Times!

I'm a Final Expense agent who has been out of the business for a while, and I wanted to hit the ground running. I would recommend TR King because they are helpful and willing to walk you through anything you need. Getting somebody to call you back with most companies is a problem, but not with these guys, they call back within a reasonable time, or they answer the phone. They are an awesome company!

Terry M Bearden ... Independent Insurance Agent

A Upline Your Can Count On!

I struggled to find the most useful Life Insurance Carriers before joining. The main product I focus on selling is Traditional Life Insurance and Final Expense. I have known Todd King for over 15 years both professionally and personally. I have been his upline and am now in his downline. I have seen him go to bat for his agents and am now seeing him go to bat for me. Most importantly, I can vouch for his honesty and integrity. I would recommend Todd and TR King Insurance Marketing to any agent who needs an upline he or she can count on. Since joining my monthly revenue is now higher due to the great staff and support. Thanks again for everything Todd!

Jeff Bickmore ... Independent Insurance Agent

Benefits of Partnering with Us

Wherever you are in your insurance career journey, you can count on us to help you succeed. Unlike your average insurance field marketing organization, we make sure to exceed your expectations by delivering excellent support, training, and customer service.

You’ll get these benefits when you make us your reliable partner:

  • High Level and Top-rated quality products with national carriers you can offer to your clients. We offer a wide range of carriers for various types of insurance, such as Medicare Supplement Insurance, Medicare Advantage Insurance, Traditional Life Insurance, Annuities Insurance, Final Expense Insurance, Short- and Long-Term Insurance, and Hospital Indemnity Insurance. On top of that, we give you the opportunity to partner with multiple carriers rather than work with a single carrier.
  • Contracts that are direct with insurance carriers, meaning your compensation is paid directly to you by the carrier. You can rest assured knowing that we won’t require you to be a licensed-only agent for us just so you can receive your payment.
  • Simple and effective, online contracting using SureLC (Surancebay’s) Software preserving your time and cutting down on hefty amounts of paperwork. When you take advantage of this software, you make your insurance work more efficient by boosting your speed on how you prepare contracts.
  • High commissions placing dollars in your pocket to build your independent business with expansion opportunities.
  • Quick carrier release upon request from us at any time as long as no debt is owed to the carrier by you
  • Access to online training programs, advancing your product knowledge and enabling you to feel confident in front of clients. When you become our contracted agent, you will have access to our final expense 101 training program without paying a single cent.
  • Exclusive agent discounts for licensing, technology, leads, software, and tools to make you successful in the field. These discounts will help you save money in the long run.
  • An insurance quoting tool for your insurance website, free of charge. 
  • Free Access to an Insurance CRM, 6 Quote Engines (Medicare Advantage, Prescription Drug Plans, Medicare Supplements, Final Expense, Hospital Indemnity, and Dental) and Medicare Advantage Electronic Scope of Appointment and Enrollment Tools to grow your business at no cost to you.
  • A trusted array of lead resources giving you a consistent flow of clients to be a more prosperous agent
  • Rapid response to emails, phone calls, and live chats. Mentoring and client assistance while you are in the field. We’re like a friend — we’re there when you need our help.
  • Good and old-fashioned customer service with a live person

Assistance When Selling Insurance Products

Insurance agents can count on our guidance when you need help in selling the following insurance products:


We help insurance agents effectively sell insurance products, such as Medicare Supplements or Medicare Advantage.


We assist you in strengthening your annuity insurance career by helping you close sales efficiently and effectively.

Final Expense

We help you sell this simplified issued product by walking you through the entire sales process.

Life Insurance

We assist you in searching for life
insurance that covers the need of your client.


We give you the tools you need to cross-sell supplemental insurance products and make more money.

Long-Term Care

We help agents sell long-term care insurance that provides peace of mind and financial security for your clients.

We Are Featured In...

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